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Digital Product Launch Kit - From File to First Hundred Sales (2026)
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Digital Product Launch Kit
The operational and legal side of selling a digital product.
$15$39
- 24-page playbook, 24 chapters, current to July 2026
- Where you are allowed to sell, and who owes the tax
- 4 calculators, including an 8-platform fee comparison
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The operational and legal side of selling a digital product, current to July 2026. Fourteen files: a 24-page playbook, six printable platform cards, a sales page swipe file, a pre-launch checklist, and four Excel calculators with 683 live formulas.
What you get
- The Playbook — 24 pages, 24 chapters, five parts
- Platform Comparison Cards — one printable page each for Shopify, Gumroad, Payhip, Lemon Squeezy, Etsy and Whop
- Sales Page Swipe File — headlines, openings, objection answers and CTAs
- Pre-Launch Checklist — sections A to F, with rights and tax as their own sections
- Pricing and Margin Calculator — the full fee stack, contribution per sale, and an eight-platform comparison tab
- Launch Forecast Planner — traffic in, sales out, or a target in and traffic needed out
- Product and Listing Tracker — one row per product, with a rollup by licence type
- Weekly Store Scorecard — weekly ratios with refund and chargeback alarms
Every Word document also ships as a PDF.
What makes it different
- It tells you where you are not allowed to sell. Four of the six platforms compared explicitly prohibit PLR and MRR content in their published policies, with the exact wording quoted.
- It is honest about licences. Why "you own the copyright" is not accurate, what a non-exclusive licence actually is, and the five clauses buyers miss.
- It takes tax seriously. Merchant of record, the nil VAT threshold that applies to non-established sellers, and the US transaction-count nexus trap that catches cheap products.
- It names the real risk. The enforcement in this space is about advertising claims, not about what you sold. Two chapters quote the policy language and describe what has actually happened.
- It labels its own confidence. Chapter 24 separates statute and published policy from commercial estimates, and lists what could not be verified at all.
Who it is for
Anyone selling or about to sell a digital download: your own work, licensed content, or a mix. It assumes you can read a number and would rather be told the truth than be encouraged.
Information, not legal, tax or financial advice. Tax and consumer-law positions depend on where your business is established and where your customers are. Nothing in this kit promises, implies or estimates any level of sales, revenue or income.
24Page playbook
6Platforms compared
683Live formulas
2026Current to July
What’s inside
Fourteen files, and one of them you should open first
A playbook, six printable platform cards, a swipe file, a pre-launch checklist, four spreadsheets that actually calculate, and a PDF of every document.
24 pages
The playbook24 chapters in five parts. The product, the platform, getting paid legally, selling it, and a chapter that grades its own confidence.
6
Platform comparison cardsOne printable page each for Shopify, Gumroad, Payhip, Lemon Squeezy, Etsy and Whop. Fees, merchant-of-record status, and whether your product is even allowed.
1
Sales page swipe fileHeadlines, openings, objection answers and calls to action. Every line describes the product. None of them promise an income.
1
Pre-launch checklistSections A to F. Rights and tax get their own sections, because those are the two that are expensive to fix afterwards.
4
Working calculatorsPricing and margin with a full fee stack and an eight-platform comparison, launch forecast, product tracker with a rollup by licence type, weekly scorecard. Live formulas, not screenshots.
Why this exists
Most guides in this category skip the parts that cost money
Working it out yourself
- ×Building a store on a platform whose written policy prohibits what you are selling
- ×Believing a licence gave you copyright it could not legally transfer
- ×Finding out about VAT after the first foreign sale, not before
- ×Writing a sales page that gets the ad account disabled before it gets a customer
- ×Pricing off a competitor instead of off your own fee stack
With the kit
- ✓Six platforms compared on what they allow, quoting the policy wording
- ✓What a PLR or MRR licence actually grants, and the five clauses buyers miss
- ✓Merchant of record explained, and the nil VAT threshold nobody mentions
- ✓A rewrite table for the exact claims Meta and TikTok ban by name
- ✓Contribution per sale worked out before you set a price
What people use it for
For anyone selling a file
Your own work, licensed content, or a mix of both.
Your first productWhat to build, what to charge, and what must be true before you take a payment.
Licensed contentWhat PLR and MRR actually grant, and which platforms will not host them.
Choosing a platformSix compared on allowed-or-not, merchant of record, real fees and reserves.
PricingThe full fee stack, refunds and chargebacks, and what a sale really leaves you.
TaxEU and UK VAT, US nexus, and the transaction-count trap on cheap products.
RefundsThe three conditions the digital-content carve-out actually requires.
Writing the pageA swipe file that describes the product instead of promising an outcome.
Staying approvedThe exact wording that gets ads rejected, and what regulators have acted on.
The first 90 daysBuild, sell manually, then decide. In that order.
How it works
Read the licence before you read anything else
The order matters more than most people expect.
PayCard, PayPal, Apple Pay, Google Pay or Shop Pay. One page, no shipping address, no sign-up.
Check your emailYour access link lands in your inbox within a minute.
Read chapter 3 firstIf you are selling anything you did not create, it tells you what your licence actually grants, which is usually less than the sales page implied.
Fill in calculator 05Contribution per sale. Without it you cannot price, and you certainly cannot buy traffic.
Pick the platform, then launchAllowed-or-not and merchant-of-record settle it faster than fees do. Then work through the checklist.